You know, I’ve given the C’s front office a lot of praise this season for their efforts to get things right. They’ve screwed some things up, they’ve dropped the ball a time or two, but the bar they’ve set is extremely high and they’ve managed to hit that more often than not.
In fact, they’re not just hitting the high points, they’re pushing beyond them and setting an example for other pro teams in town. Check out this list of innovations over previous seasons, just in terms of marketing alone:
- Regular ads on TEAM1040 and local TV? Great.
- Cross promotions with sponsors that double the number of ads being heard? Fantastic.
- Nightly audio updates on the game just finished for radio listeners? Superb.
- Archiving webcasts on the website? Holy cow.
- Road trips to cover the game for local radio when in Everett? Outta sight.
- Press releases with audio clips of player interviews? Shut. Up.
And then there’s this, an audio newsletter being emailed to season ticket holders.
This is what happens when you don’t skimp on providing your staff with the tools they need to deliver greatness. This is what happens when you hire people because they’re great at what they do, not cheap at what they do. This is what happens when you follow through on your ideas and refuse to do things by halves.
Why this is indicative of greatness is this: the season ticket holders have already bought their tickets. Whether they turn up or not, the seats are sold and the money is in pocket. In previous seasons the attitude towards season ticket holders was, "We’ll count ‘em as present and our job is done."
But the new C’s are going the extra mile to give those season ticket holders every reason to turn up, buy a hot dog, bring a friend and bond with their ball team, even if it means Rob Fai and his team of roof trolls have to slave over a copy of Pro Tools and read a script eighteen times until it sounds right.
Getting it right is one thing, but getting it as good as it can possibly be… well, that’s a sign that it’s time to think about buying stock in Vancouver Canadians Baseball Inc.
4 users commented in " The difference between a good job and an amazing one is this: "
Follow-up comment rss or Leave a TrackbackWow, flattering even though it was only 17 times I had to voice it lol… Its been a unique experience for myself this season as I feel we have accomplished alot in a short period of time. With my hire in May, there was very little time to implement alot of what you are finally starting to see today.
I really believe this season as great as it has been in some regards - will be much, much better in 2008. This is alot of getting the ‘ducks in a row’ as far as this season goes from a media stand point. But we will get there. Some people say ‘where is the media, why aren’t they in the pressbox’? My answer is because I give them alot of what they need before they set foot on the property. Is that the wrong philosophy? Depends. I send them audio clips and voiced newsletters to ensure they get the message. That to me is all I can do, get them the info and get it to them consistently.
Having been a reporter and an anchor for the past few years at News1130, I know how much more I was intrigued by a story when it is ‘presented’ to me as opposed to having to guess it out. I didn’t have time to chase alot of stories because I was too busy following the ‘leads’ that others had given to me.
I made a promise that I would give media audio, I have. I promised we would hit more than just the ‘english’ market, and we have regular features in the Mandarin, Japanese and Italian papers. And I promised that this team would gain a more professional profile when it came to what the media would get from this department. And they have. All sports teams can learn from each other. And I know the standard that we are setting with daily audio, weekly audio newsletters and keeping an open door policy will get our message out there. I don’t need to beg the way others had to in the past. We are earning our stripes right now, and your comments go along way to the crediblility we seek and have sought for years.
Thanks for this, it makes the long hours more enjoyable.
Rob Fai
anybody wanna tell Fai that the word “alot” is actually two words.
Try something like this a lot makes you seem more professional.
Dude, if that’s the worst you can say about the guy, that’s pretty good.
And, not for nothing, but try punctuation, and capital letters at the start of a sentence… makes you seem more professional.
Speaking of which, what’s up, Newby? I haven’t heard anything about you in a while. Injured? Released? Traded?
Injured my elbow about the first day of spring training, but trainers wouldn’t say much or even look at it because there was not a significant drop in Velocity. I felt like there was, due to the first day off a mound against hitters I was 90-93, then everday after it I was right around 85-90, but who am I to say that’s not normal for me? I’ve only seen myself pitch every day for the past 7 years, so I probably don’t know what I was talking about. So I kept trying and listening to the trainers say “DEAD ARM, it’ll go away and you’ll be back to normal in no time.” Well my stats spoke for themselves this past season in Kane County, something was wrong, I knew it, I felt it, nobody belived it though. Finally the day came when I went out to start playin catch, couldn’t pick up my arm past shoulder high without feeling like I had a knife stuck in my elbow. The trainer did check me out, said, “well, if you keep throwing, you’re going to need Tommy John, if we stop right now and give you some time off, you should be fine.” Next day in the clubhouse I go in to change and get called in and given my release. Kind of a shitty deal, but they are paying for my surgery and rehab which is great and the funny thing is they’ve been a lot more accomidating now that I am no longer associated with them.
Will I give it another shot? We’ll see, you never really know how you’re going to bounce back from surgery, I’ve seen guys go both ways. And my being as you like to refer to it, “a 25 year old that’s never been above Low A,” I know where most people stand as to my coming back and being anything. But the good thing is I have seen a few of my buddies struggle in Low A and light it up in Double A. I had a really good year two seasons ago in Kane County, but never seemed to be the guy that got moved, I know that had a lot to do with my pitching coach feeling he owed some other guys more than me and I’m fine with that. I actually have a story that he pulled on me my first day at spring training this past march and he kept doing the same kind of shit to me the whole spring. Took me awhile to catch on to what he was doing, but that’s his deal, not mine.
Anyhow, just thought I’d drop a how-ya-doin on here and give Fai some crap, even though I don’t know the guy, I’m sure he’s doin a great job.
So to answer your question, Injured, surgery, and keeping in touch with a few teams and will hopefully be trying out with them when I recover, as long as I can touch those upper 90’s, cuz if not, I won’t waste my time or theirs.
Talk to you later Oz,
Joe Newby
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